GEO Roadmap Template: 90-Day Plan
ChatGPT
Claude
Gemini
PerplexityA 90-day GEO roadmap provides a structured implementation plan with clear milestones for content creation, technical optimization, and performance measurement.
A 90-day GEO roadmap covers three phases: foundation (weeks 1-4), implementation (weeks 5-8), and optimization (weeks 9-12), with parallel workstreams for content, technical, and measurement.
Phase 1: Foundation (Weeks 1-4)
| Week | Content | Technical | Measurement |
|---|---|---|---|
| 1 | Content audit | Technical audit | Baseline citation check |
| 2 | Topic map creation | Schema markup plan | Set up tracking |
| 3 | Write first 5 definitions | Implement llms.txt + ai.txt | First competitor analysis |
| 4 | Write first 3 guides | Add JSON-LD to key pages | Dashboard setup |
Phase 2: Implementation (Weeks 5-8)
| Week | Content | Technical | Measurement |
|---|---|---|---|
| 5 | Publish content cluster #1 | Schema on all articles | Weekly citation check |
| 6 | Create comparison pages | Sitemap optimization | Traffic tracking active |
| 7 | Publish content cluster #2 | Internal link audit | First monthly report |
| 8 | Build FAQ sections | robots.txt for AI | Competitor update |
Phase 3: Optimization (Weeks 9-12)
| Week | Content | Technical | Measurement |
|---|---|---|---|
| 9 | Content refresh cycle | Performance optimization | Citation trend analysis |
| 10 | New content based on gaps | Advanced schema types | ROI calculation |
| 11 | Expert content (interviews) | Content feed setup | Quarterly report prep |
| 12 | Publish content cluster #3 | Full technical review | 90-day retrospective |
Key Milestones
| Milestone | Target Date | Success Criteria |
|---|---|---|
| Foundation complete | End of week 4 | Audit done, first content live |
| First AI citation | End of week 8 | Content cited by at least 1 platform |
| Measurable growth | End of week 12 | Consistent citation improvement |
Related Articles
- GEO Content Strategy — Content planning
- GEO Budget Planning — Resource allocation
- GEO Team Structure — Team roles
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