Screaming Frog for GEO Auditing

Screaming Frog SEO Spider is a powerful crawling tool that can audit your site's GEO readiness.

GEO Audit Checks in Screaming Frog

1. Heading Hierarchy

Check	How
Multiple H1s	Filter: HTML > H1 > Count > 1
Missing H1	Filter: HTML > H1 > Count = 0
H1 length	Sort by H1 length
Heading hierarchy	Custom extraction

2. Structured Data

Check	How
Pages with JSON-LD	Custom search for application/ld+json
Schema types used	Custom extraction of @type
Missing schema	Filter pages without JSON-LD

3. Meta Data

Check	How
Meta description length	Filter: Meta Description > Length
Missing descriptions	Filter: Meta Description > Missing
Duplicate descriptions	Filter: Meta Description > Duplicate

4. Internal Linking

Check	How
Orphan pages	Crawl report: Orphan Pages
Internal link count	Sort by Inlinks
Broken internal links	Filter: Response Code > 4xx

Custom GEO Extraction Setup

Configure custom extractions for:

1. JSON-LD type: <script type="application/ld+json"> → extract @type
2. AI summary block: Custom CSS selector for AI summary
3. FAQ presence: Check for FAQ schema or FAQ heading
4. Table count: Count <table> elements

Audit Workflow

1. Crawl your site with custom extractions
2. Export data to spreadsheet
3. Score each page on GEO readiness
4. Prioritize fixes by traffic × GEO score gap
5. Implement fixes in priority order
6. Re-crawl to verify

Related Articles

• AI Readability Score — Scoring framework
• HTML Semantic Structure for AI — Structure guide
• GEO Content Checklist — Quality checklist